The designers have fixed an old bug where geese rarely fly alone. Intertype Studio is behind the new Gray Goose logo. Now the drawn bluebird looks like an independent icon.
In addition, they changed the font a little, choosing a graceful style, and separated the goose from the text by moving it higher. Thus, we got a simple but stylish inscription that meets the requirements of the time, as it is visible on any media. The designers made it modern by removing the side stripes on the letters and removing the shadows. 2019 – 2022īranding agency Ragged Edge from London participated in creating the new emblem. The designers also made the bird gray to make it stand out against the light background.
For example, the word “Vodka” (it was located exactly in the center) and a small stripe consisting of three segments in the color of the national flag of France. In addition, new elements were introduced on the Gray Goose emblem. In 2013, the developers modernized the logo: they expanded the space between the letters, repainted the inscription in blue, enlarged the silhouette of the goose, and raised it a little higher. Each letter in the phrase “Grey Goose” had a thin light gray stripe complemented by subtle shadows that created a three-dimensional effect. The signs were massive and bold, so the thin outline of a solitary goose was visible in the “O” area. The name of the alcohol brand was written in capital letters on a white background. The debut logo was a set of black letters with unique serifs that widened at the ends. The alcohol is bottled in original smoked glass bottles depicting a French goose in flight. At that time, over one and a half million cases of vodka were sold, which made Gray Goose the most sought-after premium brand. This was followed by a move to the US as Bacardi acquired the brand to distribute its products in the US market. As a result, just a year after the appearance of vodka, the Beverage Testing Institute recognized it as the most delicious in the world. Local farms supply wheat intended for distillation. The water that serves as the basis is taken from natural sources. This European country has strong culinary roots, so its alcoholic product stands out from the rest. Using all his knowledge of cognacs, he applied them to vodka.įrance as the point of production of Gray Goose for US consumers was chosen specifically. To this end, the company entered into a partnership agreement with the famous master of cognac production François Thibault. His concept was to create a luxury vodka for the American market.
Sidney Frank, the founder and CEO of SFIC (Sidney Frank Importing Co.) presented a unique project in the late 1990s. The year of the creation of this variety of vodka is 1997. The company no longer plans to expand the flavor range to not deviate from the original. As a result, the product is presented on the market in several variations: with the aroma of lemon, cherry, cinnamon, orange, vanilla, melon, and caramel. François Thibault from the city of Cognac, who is professionally engaged in alcohol, improved the recipe of the alcoholic drink. She appeared in the 1990s but later passed to Bacardi, to which she was sold in 2004. Gray Goose is a French premium vodka brand developed by American businessman Sidney Frank.
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